Summary List Placement When it comes to customer relationship management (CRM) software, Salesforce is usually top of mind. Two decades ago, the cloud giant pioneered new way to deliver software over the cloud via subscriptions, changing CRM software forever. Even now it has an iron grip on the market, holding a 18.4% share as of 2019, according to a report from IDC. By contrast, other large players like SAP, Oracle, Microsoft, and Adobe have single digit percentages (although Microsoft is aggressively investing in its own cloud-based CRM application, called Dynamics 365). CRM software generally includes customer-facing tools for divisions like sales, customer service, and marketing and has traditionally served as… Read MoreThe post 16 customer relationship management firms taking on Salesforce and Microsoft that experts say to watch in 2021 first appeared on Usa science news.