The State of Social Media Demographics: 2017 Benchmarks [Infographic]
At least, that’s what the folks at Nielsen and Google have found in their research. As the latter puts it, mobile devices are no longer “secondary,” and people aren’t just using them to get online — they’re using them to get social.
That is, for social media, at least. It’s used by no fewer than 2.8 billion people — which also happens to be the same number of people roaming the planet in 1955. And within that population, many users are on multiple social networks — but who the heck are they, and where, exactly, are they hanging out online?